Digital Deepak Internship on Digital Marketing Day- 1

My First Day Experience of Digital Deepak Internship on Digital Marketing:-

Digital Marketing Internship Program by Deepak Kanakraju

About me:

Hello Friends, my Self Ravi Kant Sharma, An IT Professional with 10+ Years of Experience in IT Industry & a Tax Consultant with 4 Years of Experience in Income Tax Compilation services and also an Entrepreneur.  

How I met the Digital Deepak:

In the year of 2017, I heard about Deepak Kanakraju Sir & his Agency named Pixel track from the web search. And fortunately I got the Digital Marketing Basics Course offered from Digital Deepak and I enrolled & got certified. He is doing great work in the Digital Marketing World, Since than I become a big fan of Deepak Sir. And I realize That Digital Marketing is Endless and started Searching more into it.
After learning the digital marketing basics course, I got an email from digitaldeepak.com for the digital marketing webinar in the month of March during the Corona Crisis and the pandemic Lock down it was a great calling for me to learn more about the digital marketing world. And I turned into Digital Marketing Tools Mastery & some more courses from Digital Deepak.

In the whole pandemic lock down I joined some of the webinars of Deepak Kanakraju Sir, the Kulwant Nagi Sir, the Avijit Arya Sir & the Siddharth Rajsekar Sir, because of them the lockdown days goes awesome. And then I got Digital Marketing Internship Opportunity by Digital Deepak. It was a rare chance to work on digital marketing projects practically along with Deepak Kanakaraju Sir. He has already established himself as an authority in this field with the largest online community to learn digital marketing. So, learning from him about the latest in digital marketing was the motivation to join this program.

My First Article is on what I learned in my first class about Marketing:

 This internship program is one of its own kind specially made by Deepak Kanakaraju to help fellow students and business owners to take action in digital marketing. The classes will be during weekend.

Deepak has successfully completed 2 batches and I have joined in 3rd Batch. 

Here are some of the key takeaways which I have understood about marketing in the first session of this internship program and that can help you also in becoming a better digital marketer:

The program started with an introduction to Economics, Marketing and the opportunities available in this field. The major takeaway in this segment was that “Deciding where to compete is half of your success”.

Also, the fact that each of the marketers has equal opportunity to grow their business. The market always keeps expanding because solutions to need give rise to new needs.

What is Digital Marketing and how it helps people in marketing?
Marketing is something that has been there since the invention of markets, and digital marketing has helped people because it has brought in a lot of technology which makes marketing easier and more scalable.

There is a myth in people about digital marketing and that is if they will learn the technicalities of Digital Marketing

like how to run Facebook ads, Google ads or learn how to use social media then they will become a digital marketer.

Marketing is all about understanding human psychology, how to sell and communicate with others.

It is very important to become a better marketer first before becoming a better digital marketer because today there are a lot of technologies available like Tiktok ads, Facebook ads, Instagram ads, and Google ads but tomorrow there will be another set of tools, platforms & technologies. 

These communication mediums will keep changing but the way we communicate and what we communicate and how we can solve problems of people will never change.

Human psychology is the same as it was 100 years back and it will not change for hundreds of years in the future also.

How to find the GOLD?

Gold is always available there but we only need to find it in the market, so when we feel the need of something then things are created and when something new is created then new needs also arise after it so we only need to find the need of people and fulfill it to get the Gold out of the market.

For example: when people needed to have cars then the cars were invented and when cars were invented then one need of people was fulfilled but

new needs were born as they needed alloy wheels, car chairs, seat covers and many other things became the need of people and today alloy wheels is a niche in itself.

Now If we say in one line then ”new solutions give rise to new needs and the number of solutions always keep expanding”

So every solution to a problem is a market in itself and you need to find that solution.
We call it a Niche and the Gold is hiding in a narrowed down niche. So you need to find a narrowed down niche and work on it.

How to find a narrowed down niche?
You need to find a narrowed down niche because people always remember the number 1 not number 2.

So as an example we all know the first person to land on the moon is Neil Armstrong but does everyone know that who is the 2nd person landed on the moon.

The answer is No! because everyone remembers the number 1 not the number 2
So like this, if you are also selecting a market in which someone else is already at the number 1 position then
you cannot compete with them easily so you need to select a subsection of that niche in which you have more chances of becoming the number 1

Like weight loss, now weight loss is a niche in itself but there are many other people who are very well known but you are new in this niche,  so you cannot become the number 1 easily 

Now what you can do is that you select a sub market in weight loss like weight loss for pregnant women or weight loss for teenagers.
So when you select a specific market then you can become an expert in that market and you will be number 1. 
No matter what niche you choose but you need to choose a subsection in a niche or narrowed down niche and become an expert at it.

How this internship program is different and more effective? And what is the Golden Triangle (Learn, Do and Teach)?

So this program is different because of something called The Golden Triangle.So what is The Golden Triangle?

Let’s understand!

There are three parts of The Golden Triangle
the three parts of The Golden Triangle are Learning, Doing and Teaching.
When we learn anything new then the information about it gets organized in our brains but not in the best way so that we cannot remember it properly

when we apply the learning or actually do it then the information in the brain gets reinforced with the results we get

so when we do anything we get results and then it becomes understanding and we understand how it works.

And the third thing is to teach, how it helps us?

The thing that we have learned and applied when we start teaching it our mind is forced to place things in a simple way so that anyone can understand it easily.
And according to Albert Einstein if you cannot teach something in a simple enough manner then you have not to understand it very well yourself.

So when we start teaching something then we also get better at it with the time.
Teaching is one of the best ways to learn something and become better at it.

Why is it important to set a GOAL?

As Warren Buffet said “A person with a goal and a plan will beat even an intelligent person without a goal and the plan”

So it is very important to have a goal and a plan to get success.

One of my goals from this internship program is to want to improve my Communication Skills for becoming a Successful Digital Marketing Expert. As I am from the Consultation field it is very important to improve the communication skills.

Being good in Consultation is also very important so that we can sell our services and products in a better way.

 Communication is one of the key basic skills for marketers because when we are specializing in a specific niche

then we need to communicate to the people so that we can tell them the benefits of our product or services in a better way to sell them and become better at sales.

Communication helps in content creation, sales and becoming a better professional or entrepreneur.

We can improve our communication skills by following these easy ways to Master Communication:

Read a lot (30 minutes a day) start with simple books and move to complex ones.
Thinking in English.

Listen to Podcasts (30 minutes a day.

Write a lot, the more you write, the better you can write (500 words a day) start with a personal blog.

Watch English Sitcoms (The office, Seinfeld, Silicon Valley, Mad Man, Friends, Breaking Bad & more).

Watch Stand up Comedy Shows to learn culture and local Slangs.

The future of digital marketing

the future of digital marketing is very bright because marketing as a concept will never die
because every day new needs arise and to solve those needs new products come in the market and people need to market those products to sell them and the best way is to market products using technology

Marketing + technology = digital marketing and digital marketing is simply a better way of marketing and the world is moving towards digital.

6 Reasons why Digital Marketing is the Future:

·         Cost Efficient

·         Broadcast your Business

·         Better Conversion Rate

·         Monitor & Measure

·         Target Specific Audience

·         Endorsed by Followers

How Integrated Digital Marketing works?
So integrated digital marketing is when all the methods of digital marketing like content marketing, SEO, email marketing, paid ads, social media, etc. are used in such a way

that it becomes a continuous circle where you are publishing content in different forms on different platforms and every method helps each other method to get more traffic and conversions for your product or service.

How to do market research?
There are many ways to find out the market demand for a specific product or service like Google auto suggest, Answer The Public.Com, etc…

So the first way to find out the demand is you can directly search on Google by typing the keyword related to your niche in the search box and Google will show you the most searched results that people search on Google about that product.

Use Google Auto Suggest

Answer the public.com

Look for Amazon Reviews

Talk to Customers

Look for pre and past products/ services of other products. 

Personal Branding

Building your Personal Brand is Important:

·        The best known will always beat the best

·        Do not hesitate to put your content out there. Do not have the fear of standing out. Stop trying to fit in.

·        Show your character & personality on social media.

·        Publish content in different forms- with more content, you will own more of the internet.

Benefits of Personal Branding:

·        Your Style, Your Tribe.

·        People want to hear from people, not from brands.

·        You can get a job, close a client or build your own consulting & training Business.

·        It’s cool to be known by other people. Build your own fame within a community.

·        Write, Publish Videos, Do Public Speaking. 

What is funnel?

Funnel is the journey of a person who does not know you but when he or she comes in your funnel they end up becoming your customer.

A funnel is very important to build your potential customer list, educate them about your product or services and to build trust between you and your customers to grow your business in the long run and to sell your products in the best way.

So this is all I understood by attending Digital Deepak Internship Program’s first class and I believe this will help me in becoming a better marketer first.

I am very thankful to our Honorable Mentor Mr. Deepak Kanakraju also known as 

Digital Deepak.

Kindly visit digitaldeepak.com for more details about the Digital Marketing Strategies.

Thank you for Reading my article. Stay tuned for more stories !

Have a Great Day

Ravi Kant Sharma

find me on: